Qualitative methods involve the collection and analysis of non-numerical data, such as interviews, observations, and documents, to gain insight into individuals' perspectives, behaviors, and experiences. Qualitative research aims to understand the complexities and nuances of social phenomena, often emphasizing the importance of context, interpretation, and subjective meaning. Researchers using qualitative methods often employ techniques such as thematic analysis, grounded theory, and ethnography to generate in-depth and rich data that can provide a deeper understanding of the research topic. This approach is commonly used in disciplines such as sociology, anthropology, psychology, and education.